Saturday, April 18, 2015

A client swam with the sharks last night...





One of my my favorite shows, (and one of the few that I watch, albeit once or twice a month),
is ABC's, Shark Tank. I don't know if you're familiar with the show...Budding entrepreneurs 
get the chance to bring their dreams to fruition by presenting them to five angel investor
"sharks". 

One of my clients from a couple of years back, "Beneath the Ink", a start-up tech/media firm
here in Boulder, appeared on the show the last night. (It was a pleasant surprise.)

Their product provides a way to add a new dimension of content to digital text;
mainly books. CEO/founder Sherisse Hawkins is a former Vice President with Time Warner.
She and her company hired me to create illustrations and pop-up content for a model book.

They succeeded in securing $600,000 in investor funding initially, and were seeking 
additional investments on the show.

The show provided some drama but unfortunately, no sharks jumped into the tank with them
last night. I hope they are able to garner some interest from the publicity, (as many start-ups
who appear on the show do), since their product is a worthwhile way to boost the information 
and value of almost any book.









If you're interested, you can watch the episode: Shark Tank

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