Tuesday, October 17, 2017

New Article on the Benefits of Cartoons in Business & Marketing


I'm in the midst of illustrating several books, (one with an accelerated deadline)...so just a short post.

I was made aware of a new article about the benefits of using humor and cartoons in business and marketing.

It was written by Brad Shorr, a frequent contributor to Forbes magazine, and Director of Content Strategy at Straight North, an Internet marketing agency headquartered in Chicago.

(I was also surprised to learn that I was mentioned in it). I have worked with Brad over the years, and he is a very funny man.

An excerpt:

"It’s hard not to look at a cartoon. This is why cartoons solve one of content marketing’s biggest problems — getting people to pay attention. We live in a world of content overload, with billions of pieces of content being published every day. Distractions are everywhere. With so many social shares and search results to sort through, it’s no wonder Internet users gravitate toward visual content. Visual content is different. It’s quick to consume. It’s often entertaining."

Here's the article: https://www.sproutworth.com/content-marketing-with-cartoons/

Well, back to the drawing board...