Monday, May 28, 2012

Intel Corporation Animated Video - a sequel.

Just a little update... A few months back, I created a characters and artwork for an animated video and commercial for Intel Corporation. Its purpose was to introduce a new range of touch screen retail technology to their clients, such as clothing and shoe stores, restaurants and movie theaters, hospitals and bus/train transit stations. --A shorter version was made into a commercial.

Recently I was asked to work on a sequel to introduce more technology. This one entailed the depiction of a sporting goods store and its owner, (which Intel requested I model upon Dick's Sporting Goods & Galyans) also required creating a new main character to go along with Bob and Michael Caine. (The English guy talking with Bob in the back seat.)

We just wrapped up this past week, after 4-5 weeks of work between myself, a storyboardwriter and animator team with an ad agency in New York. My initial illustrations were shown to a group of Intel executives in a series of meetings, with a number of additions and revisions made. Here is a small sampling of scenes and illustrations, (and a rough cut of the animation to follow):

This is a retail touch screen station that will be used in sporting goods stores.
 The thing is, it does not exist yet. Therefore, I was asked to play
 industrial designer to some extent, designing an aluminum checkout station that will
 house the various Intel-powered touch screen technologies being introduced.

Characters placed into the scene and animated to
 demonstrate the touch screen technology.

Here's a 'rough cut' of the new video. (In my opinion, the little girl kicking a soccer girl and golfer will be adjusted by the animator to include more "in between" illustration frames.)

I just received word from Intel and the ad agency involved that a third animated video will be produced sometime this summer...

Drawing Board wrap-up

It was a very hectic month, as evidenced by my lack of posting here. Here's a quick sampling of some of the recent work gracing my board: (Click images to enlarge).

One of a series of cartoons commissioned by a Seattle ad agency, for Vertafore Corporation.


A series of cartoons created for London-based IB corp. I worked with their executives to write and draw some cartoons for their international advertising campaigns.

 A step-by-step process for a cartoon created for regular client, CGNet, a pioneer in cloud computing. 
I worked with the CEO on this, which was his vision; a busy Rube-Goldberg-like cartoon, 
showing how  services offered by his firm might otherwise be handled -- in an-old school manner.  

          1) A first draft with a rocket depicting cloud computing. 2) We decided a hot air balloon better fit the antiquated objects around it, (steam engine, carrier pidgeons, toy train). 3) The character who "built" the set-up was proud of himself and standing in a spotlight...also, the coloring was meant to look old. 4) We removed the spotlight, gave him some tools and then brightened the color scheme.

A cartoon on the Fed's spending policies, for Merk Funds (link)


A caricature commissioned for an awards cermony honoring Maurice Fiorio,
head of the Fiorio Hair Salons and School. (Being a guy with simple tastes
 in hair care, I wasn't sure who he was until I Googled him for reference photos).
One of 18 illustrations from a children's book going to the publisher this month...

It's shaping up to be a busy summer...Several large projects are in line, including two children's book illustration jobs, along with a humor book about dating which will entail around 35 cartoons, and plenty of artwork and character design for a third animated video commissioned by Intel Corporation.

We'll try to have some fun here in between, with a caption contest or two, as well as some new features...